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PROPOSAL: Fresh Food Generation

Monday, October 29, 2012 | Posted by Alex
Jackson Renshaw & Cassandria Campbell — winner, $1,500

Describe your project.
Fresh Food Generation is a farm to plate food truck that serves low-income neighborhoods while providing employment opportunities for 17–21 year-olds in the Greater Boston Area. We provide healthy and affordable on-the-go food options in underserved neighborhoods that have limited access to high quality foods. Our produce is sourced from local urban gardens and farms. Through taste testing and community involvement, menu items are carefully selected to satisfy the palate of our ethnically diverse customer base.

Fresh Food Generation empowers youth by placing them at the forefront of the business. Youth are hired in a year-long leadership program to operate the business and become food educators in the communities we serve. In addition to preparing and selling the food, they learn to develop marketing strategies and facilitate food education workshops and events.

How will you use the grant?
We will use the grant money to create an easy-to-use and interactive website and create a video that explains who we are as an organization and as individuals. We want to continue to generate excitement about our organization and gain more community support to see this project through.

Why and to whom is your project important?
Low income neighborhoods in Greater Boston have insufficient access to healthy affordable food. In response to this problem, there is a growing grassroots movement to connect low income households to high quality food through farmers markets and urban farming. This movement has primarily focused on providing low income consumers with fresh produce. This response is based on traditional beliefs that low income households do not spend their money ‘eating out.’ However, the fast pace environment that we live in makes it unrealistic to expect households, no matter what their income, to prepare all of their meals at home. Low income households need access to prepared healthy food options and we hope to provide that.

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